In business, we all know that it’s easy to hate the big guns, especially when they’re doing so well. Microsoft had a turn, and so did Google. When you look at the numbers, you see that 2018 was definitely Amazon’s time to shine.
But as much as you’d assume that Alexa and her suite of services became the bell of Bezos’ ballroom, you’d be wrong. In fact, it was the shocking quarter-after-quarter growth of AWS that took the limelight. Here’s why you can be confident that this is not a fluke.
In the fourth quarter of 2018, Amazon noted that AWS services expanded by 45%. That alone is pretty impressive, but then add this in. AWS grew 46% in q3, 49% in q2, and 49% in q1. All proving that it’s OK to back a winner if you can see they’re going to keep winning.
Microsoft and Google, Amazon’s major competitors for the Cloud, often tout their services as equal. But when you start following the money, you see that they’re padded with revenues from products like Google Docs or Office 365. Amazon invests much of its profits back into the business, providing the support needed to keep making AWS the best choice.